Formulating your marketing strategy and what tools to use has never been easy. Now, with the advent of the internet and many more tools, it’s got a lot more challenging. Establishing an effective on-line presence on your website and social media is hard enough, but this is just a start, you then need to choose the right tools to drive traffic to it.
To help you on your way, the team at Web-Clubs and some guest contributors are sharing their marketing knowledge in these posts.
Productising – Make it easier to sell services
Defining your services Selling a loaf of bread is fairly straightforward, we know what it is, what it's [...]
LinkedIn – Social Networking for Business
What is LinkedIn LinkedIn is a Social Networking platform aimed at the business community. Since starting in 2003, [...]
SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats
Taking a Selfie of your business SWOT is one of the easiest marketing tools to use, it's also [...]
Work Smarter Not Harder
Resolutions According to the University of Scranton, when it comes to making New Year Resolutions, losing weight is [...]
Without a website, you’re invisible – It will hurt your business
Where do you go for more information Well, according to a survey done by Ipsos Media we go [...]
General Data Protection Regulation (GDPR)
Replaces the Data Protection Act This is a new EU regulation covering the processing of personal data. It’s [...]
Content is King
Avoid Information Overload Not everyone in a business needs the same level of information about a product or [...]
Are you contactable?
How easy are you to contact? Being easy to contact is one of the most important requirements for [...]
Maximise Digital ROI
11 Ways Businesses Can Maximise Digital Marketing ROI Guest Contributor - Gareth Simpson is an SEO pro with [...]
Branding – Your Business Identity
Branding is for all Brands have value, conglomerates trade them all of the time, they extend them and [...]
Monitoring your Traffic
In order to evaluate the success of marketing activity, it's useful to know how visitors navigated their way to [...]
The Power of Newsletters
Newsletters are too often discarded by modern marketers, perhaps seen as old fashioned or not relevant in this digital [...]