Formulating your marketing strategy and deciding which tools to use has never been easy. Now, with the advent of the internet and many more tools, it’s got a lot more challenging. Establishing an effective online presence on your website and social media is hard enough, but this is just a start, you then need to choose the right tools to drive traffic to it.
To help you on your way, the B2B Club (part of Web-Clubs) and some guest contributors are sharing their marketing knowledge in these posts.
If you have an article you would like to share, please get in touch with us.
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Essential Steps for Effective Email Marketing
From guest contributor Gloria Kopp Despite all other marketing channels and techniques, email marketing is still considered one [...]
Newsletter Tips and Tricks
I'm a passionate believer in the power of newsletters, in this article, Newsletter Tips and Tricks, I look at [...]
Marketing Flavours
How this article came about At a recent workshop I left somewhat disturbed. The presenter although accomplished, only [...]
Reaching New Markets – Leaving your comfort zone
Growing in new markets In our "know your market" article we covered the importance of understanding your marketplace. [...]
Make 2018 The Year You Embrace Online Business: Here’s How
Guest Contributor – Victoria Greene is a professional writer turned e-commerce entrepreneur. Vicky hails from the windy city, Chicago. [...]
Marketing to Baby Boomers
The Baby Boomers The Washington Post is credited with coming up with the term to describe the generation [...]
Keeping your customer base secure
The Customer Base The Customer Base is for many businesses one of it's principle assets, yet it's often [...]
Networking – Are you socialising for business?
Network - Don't be shy If your business serves mainly a local market, networking can be a valuable [...]
Productising – Make it easier to sell services
Defining your services Selling a loaf of bread is fairly straightforward, we know what it is, what it's [...]
LinkedIn – Social Networking for Business
What is LinkedIn LinkedIn is a Social Networking platform aimed at the business community. Since starting in 2003, [...]
SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats
Taking a Selfie of your business SWOT is one of the easiest marketing tools to use, it's also [...]
Work Smarter Not Harder
Resolutions According to the University of Scranton, when it comes to making New Year Resolutions, losing weight is [...]