Without a doubt, one of the most challenging parts of managing a business is trying to market to your target audience. Chances are, your audience is already the target of many other companies, making it a significant challenge to get them to look over your products and services. The fact that most people already trust your competition makes marketing a tricky endeavour indeed.
However, while the odds are stacked firmly against you, it doesn’t mean that you have no means of getting ahead of the competition. Sure, a competitive industry can be rough, but you have plenty of opportunities to accomplish your goals. Things are even better if you’re running a startup, as you have the chance to build a strong foundation to help future-proof your business.
While it might not necessarily be easy, there’s no denying that it’s well worth the time, money, and effort. It’s understandable to be a little confused about where to begin, but it’s not too challenging to help set your company up for success. Here’s how you can market your business in a competitive industry.
Finding the best marketing agency for your business
One of the first steps is to ensure that you find a marketing agency that can help your business thrive. Typically, savvy company owners go for local marketing agencies, as it’s a great way to get a leg up on the competition due to the agency’s understanding of the local demographic.
However, you don’t necessarily have to go with a local marketing agency if you’re targeting an online audience. The best example comes from search engine optimisation (SEO), which is all about growing an organic relationship with your potential supporters. There are many more aggressive marketing tactics out there, but starting with SEO is fantastic for a number of reasons.
- It helps expose your business online. It’s not easy to overcome the competition without tackling the digital marketing space. The more you rely on SEO packages such as those from ocere.com, the easier it will be to find your audience.
- It encourages an organic relationship with your audience. An organic relationship means something that isn’t necessarily a brute force tactic like most traditional marketing processes. With the right SEO company, you can grow the trust of your target demographic. While it might be a little slower going, it’s the kind of marketing that builds loyalty.
- You can be creative with your marketing tactics. One of the best parts about SEO is how you can utilise many tactics to get an edge over the competition. There are various outreach tactics involving guest posts, link building, emails and more. While there might be some trial and error, the fact that you can hire professionals to handle your marketing campaign means your company’s in good hands.
- It’s much better sooner rather than later. SEO is something that is best tackled sooner rather than later. Not only does it help establish a fantastic foundation for your business, but it’s also something that will continue to grow in quality. It takes time to establish a loyal customer base, and that’s precisely what SEO sets out to accomplish.
While it’s possible to go for other marketing routes, the digital marketing scene is incomplete without search engine optimisation. It would be wise to go for SEO as soon as you can.
Looking into the first and last line of marketing defence
SEO is something that will not only elevate your company but will also teach you how best to market your business. That said, even if you have a fantastic marketing strategy, none of it will matter if the landing page is ineffective. After all, you can convince people to click on your ads based on your products and services, but you still have to convince them to make the purchase.
Such is the reason why your primary website should be a focus no matter the industry. It’s the first and last line of marketing defence, as a poor primary website will result in a high abandonment rate. A few tips include:
- Keeping things as simple as you can. First and foremost, the best solution when improving your website is to keep things simple. It’s not a good idea to add feature after feature, especially if you’re trying to get people from point A to point B—in this case, it’s from the landing page to the checkout page.
- Improving page loading time. The time it takes to load a page will dictate whether most people decide to purchase your products or look elsewhere. It might seem like an exaggeration, but we live in a world where consumers are hounded by marketing left and right. They can’t afford to spend more than 10 seconds waiting for a page to load. Fortunately, if you follow the above tip, page loading time will naturally go down.
- Ensure your website is accessible. This one can be pretty easy to accomplish, as there are web design rules that ensure your company site is accessible enough for most audiences. That said, it’s not enough to adhere to accessibility laws. Take the time to figure out how you can make things easier. For example, if you have videos, ensure that there’s an option for captions, and add different languages. Add a light and dark mode for your site to help those with vision problems, as well as a means of changing font size.
While a great marketing tactic convinces people to click on your ads, you need to push through with a quality website if you want those same people to make a purchase. Otherwise, you’ll have decent website traffic but a high bounce rate. The good news is so long as you keep things simple, everything else follows.
Marketing your business in a competitive industry can be quite the ordeal, but you aren’t alone. Digital marketing is easier than ever before, and you have the help of marketing agencies to help steer your business in the right direction. The above tips will help your business attract the right people.