Whatever form of marketing you use to promote your business; if it’s successful, a visit to your website or your social media pages is highly likely. These are your on-line brochures and shop windows. Scruffy shop windows are not good for business, nor is a dysfunctional online presence. You need effective online visibility.
We’re talking about only seconds to make an impact, if your online presence fails to impress, visitors will quickly leave, probably never to come back, your investment in promotion wasted.
Even if you get past this first hurdle, if a visitor doesn’t quickly find the information they are looking for, again they’ll quickly leave.