CPM (Cost per Thousand)
Straightforward cost per thousand emails sent, our most popular model.
CPA (Cost Per Action)
E.G. Form submission, Newsletter sign up, Online Registration.
CPA (Cost Per Acquisition)
CPA can also refer to sale made through eCommerce.
CPC (Cost per Click)
Interpretation varies, most commonly it refers to a simple click to a website or landing page, but it can be more.
CPL (Cost per Lead)
Typically relates to completing a contact form or a combination of the above (so called hybrid model)
Download our current email marketing Rate Card