Email and its predecessor, Direct Mail are both proactive marketing tools, you are taking the lead in taking your message to potential customers. For your campaign to work, you need as many people as possible to open your email. Only when an email is opened will the full message be delivered which will hopefully lead to clicking through to an action or landing page. Not surprisingly, the open and click through rates are the main email marketing campaign measurements.
So, when preparing your next email marketing campaign, think about what factors prompt you to open an email. Web-Clubs have been active in email marketing for nearly twenty years, here are some tips based on our long experience: