A poor digital home will reflect badly on your entire online brand, so it’s time to spruce up your website for 2018. (Got a new website under development? Read this guide).
Your website improvement plan should take into account today’s mobile-first world, and the user’s increasing appetite for snackable content. Now is the time to start chunking up that old text, and introducing new design elements to break up the page.
Look at your website with critical eyes, and get some user testing going on key elements to help you pinpoint any problem areas. It’s easy to become blind to a website you see often, but cheap remote user testing means that everyone can afford to have a more informed opinion on their website UX (user experience).