Did you know that most of the customers look for the reviews of a product before hitting the ‘Buy’ button at any online retail store?
Their instinct while choosing between a business and its competitor is the same. They will look for client testimonials and comments on your website, browse through independent reviews over forums, or check your social media pages and discussions. A few of them will even go so far as to scour every nook and cranny of the internet, keeping their eyes wide open for that one negative review.
A few of the customers may balk at the prospect of that one bad review from, say, around 10 good ones. However, most others will simply take that as a confirmation of your reliability. How you may ask?
The thing is, regular online customers have become more aware of the way the virtual review system works. If all of the reviews are blindingly good ones, then they are generally written by fake accounts. Let’s face it, no business is perfect. There has got to be some room for improvement somewhere. But then again, if most of the reviews are in the negative, then don’t expect the wary majority to flock to your business either.
Now that we have established the fickle yet fairly predictable nature of reviews, let us proceed to the next reason.