A Digital Newsletter campaign is useless if you don’t have a relevant and accurate database to email it to. Ideally, you should have a database of your existing customers and one of prospects.
Web-Clubs can help you clean up your own data as well as providing a suitably targeted prospect audience.
Style and Layout
Adopt a familiar layout and style. Be consistent in your logo positioning and use of colour and typefaces.
Use multiple columns for readability.