Having spent good money establishing an online presence and driving traffic to it, the final piece of the jigsaw is conversion, whether it’s just collecting contact data or closing an online sale.
The secret to good conversion ratios is attention to detail. Every customer touch point needs to give the same message, let’s look at this in more detail.
Having generated interest through one or more marketing tools, potential customers may visit your website or your social media pages, they may call or they may email you. Whatever route they choose, there should be a consistent message.