Invest in (proper) email marketing
Email is one of the best platforms for your marketing, both from a brand and ROI perspective. Easy, cheap, and very effective, email is a smart marketing investment.
If you want to get serious about your email marketing, you need to bin old and formulaic ‘newsletters’ and opt for email list segmentation and sequential emails that help tell a story.
Whether sharing offers, confirming a booking, or updating readers on latest industry news, your emails are an extension of your online brand and need to look professional and consistent.
Equally, when you strip back the visuals, you are left with only your ability to persuade in words. It’s worth investing in a quality copywriter to help you nail your sales messages. ( Check out Good Email Copy for some great branded examples).
Email should be part of the rest of your marketing mix — not a separate channel.
Focus on one channel for a month
Instead of spreading yourself thin and going for everything at once, consider whether you’d be better off focusing on a key channel for one month. What could you achieve if you really put all of your creativity and efforts into one place?
After one intensive month you will have build yourself a bigger follower base, and you will have also learned more about the channel and the possibilities it might open for your business. Only through spending a lot of time at something can you really begin to find out whether it’s right for you.
After a few intensive months, you will have a much clearer idea of the channels you need to focus on, and the ones where you can afford to dial down the activity.
This is a great way of not only funnelling your efforts for more results, but also weeding out any channels that just aren’t working for you anymore.