#1 – Focus on the Subject Line
The main problem you need to overcome is actually getting your customers to open your emails. This means writing a killer subject line that instantly grabs their attention and makes it irresistible not to open your emails.
You can do this with the help of online tools like State of Writing or Easy Word Count. To be effective, be sure to include the benefits of your email and do everything you can to ensure they’re not generic.
#2 – Focus on the Preview Text
The preview text is the small bit of text that appears next to your subject and gives your reader a quick insight into the style and content that your email is going to provide. This is the perfect opportunity to work alongside the subject to ensure your readers are opening your emails.
Depending on the email client, this can range between 35 and 140 characters so make them count.
#3 – Research Your Readers
In order to create successful marketing content, you need to be aware of what your readers want to read, and this requires research. There are multiple ways you can approach this, from running a survey on your website to signing up to your competitor’s email content and seeing what they are sending their customers.
#4 – Match Your Branding
It’s so important as a business or blog that you match the content of your emails to the branding, language and style of your website and the rest of the content that you offer your customers.
“If a customer is reading your email content, clicks onto your website and everything is different, such as the formatting and the tone of voice, they’re going to get confused and will take their business elsewhere. It’s so important to remain consistent with branding to maintain the reputation of your business” – explains Richard Lee, an Email Marketer Strategist at Bestbritishessays.
#5 – Implement Psychology Tactics
There are so many psychology tactics you can use when it comes to writing your emails to help you entice and attract your readers to your content and to have them hooked on your business. A couple of these include FOMO (Fear of Missing Out), where you would urge your user to take instant action. Otherwise, they risk missing out on your deals, offers or information.
Including pictures of human faces is also another technique you can use to add emotion and connectivity to your emails and adding customer feedback and reviews adds social proof.