Making Money
Having a great website is the right way to start, generating plenty of interested traffic is brilliant; the final piece of the puzzle is converting this into money, the “conversion” phase. It’s surprising how often a lot of effort and expense goes into the planning and implementation of a campaign only for this final critical stage to be neglected. Conversion is where something happens, the reward for your marketing effort.
Measuring Conversion Success
With information or brochure websites, a successful outcome will normally be the completion of a form, downloading literature or perhaps calling a sales hotline. How enquires are handled and followed us should be an integral part of the planning process, if is neglected, it could be the reason for the failure of a campaign.
If you have an e-commerce website, one measurement is obvious; did the visitor buy something? Less easy to answer is the question; “Should they have bought more?” What is of more concern is if they abandoned their shopping cart before proceeding with the purchase.
Continuity
Whether your aim is a sale or lead generation, a successful conversion strategy relies on a seamless customer journey or continuity.
As an example, let’s say you run a campaign with an offer, it creates interest so potential customers click through to redeem it or for more information. If they land on your website with no mention of it, they are likely to walk away, if on the other hand they are made welcome and the details they wanted are provided, a successful outcome is more likely.
Knowledge Base – Conversions:
Improving Advertising Results
What You Can Do to Improve Results Everyday we are bombarded with adverts in one form or another consequently, we have got pretty good at screening it out. For marketers this is quite [...]
Are you contactable?
How easy are you to contact? Being easy to contact is one of the most important requirements for a successful business. However good the information is on your website, there will still be [...]
Monitoring your Traffic
In order to evaluate the success of marketing activity, it's useful to know how visitors navigated their way to your website. Google Analytics This is a free tool provided by Google that uses hidden [...]
Improving Conversion
Converting Marketing into Profit Having spent good money establishing an online presence and driving traffic to it, the final piece of the jigsaw is conversion, whether it’s just collecting contact data or closing [...]