Traditionally printed newsletters still have a role to play. They are an ideal giveaway at exhibitions and conferences and are preferable to old magazines in your reception. They tend to have a longer life, littering desks reminding potential customers of your business. Choose articles less likely to quickly date.
Due to their higher production cost, it’s cost effective to cover a number of topics in a single issue.
With an emailed newsletter it’s important to get your message across quickly to grab attention. Aim for one main topic per issue with supporting news updates. Keep the main body of text concise, provide links to your website for further information.
Emails are quickly forgotten so aim for a regular mailing, ideally every 4-6 weeks