Reaching the right audience whether you are targeting consumers or other businesses is essential. Professionally run email marketing companies invest in their databases to ensure they are up to date and correctly profiled. They should take the time to understand the aims of your campaign, so that they correctly target the data to maximise the response.
Internal databases require regularly updating. Some CRM (Customer Relationship Management) systems include email marketing capabilities.
Email lists for sale are usually out of date and inaccurate. Leading players in the industry are unlikely to sell their lists. For new campaigns it may be worth testing effectiveness is say one area, before committing to a wider campaign.
Your email has only seconds to make an impact. The subject line, the content and the email’s appearance are all critical to success encouraging visitors to open it and click through for more information.
Keep it brief! the key message needs to stand out. Provide clear call to action buttons for more information. These need to link to a relevant or preferably dedicated website landing page.
Quizzes, offers and competitions are great attention grabbers win consumer markets. With B2B useful information is valuable.
Make sure the email artwork design is consistent with your website, contact details need to be clear.