Suspect—is someone that you have on your database, they may have made an enquiry or you have acquired their details. You have limited information about them and whether or not they could be a future customer
Prospect—Here we have moved onto the next stage, they or you have established that they are looking for a solution in your area of operation, they are more likely to have been proactive in finding out more about you, doing research or possibly contacting you directly
Qualified Leads—Once you have made contact, and confirmed that you can provide a solution meeting both the specification and commercial considerations, this is a real lead, now the battle to win the sale begins!
Sales—The successful conversion of a lead to a sale and hopefully to a long and mutually beneficial relationship!