Brand, Product and Service strategy
Your Brand, Product and Service strategy should all be clearly defined, complex messages are very difficult to communicate. Do they fit the market they are aimed at, are they competitive and is pricing in place. Spend some time looking at what you do. Big brands like to productise everything, even services, you can learn from them. Don’t be afraid to shed noncompetitive products so you can focus on your strengths.
Make sure you can deliver what you promote, so called Resource Planning. Avoid promoting services you cannot deliver, promotion should boost areas where capacity is under utilised
Do you know who is buying your product, and importantly who should be buying it, but isn’t. To avoid waste, marketing budgets should be directed at the right target markets, so it is really crucial to get this right.