Project Description

Motorpoint is the UK’s largest independent car retailer with twelve large showrooms across England, Scotland and Wales

Web-Clubs have been running campaigns to Motoring Club members since the beginning of 2017. Each campaign is geographically targeted based on Motorpoint showrooms. We ran a dedicated campaign to coincide with the opening of the new Sheffield outlet.


Example, “Reserve a BMW 320D and save £14,851” campaign, May 2017

  • Sent to 284,000 Motorists Club members
  • Average email open rate of 13%
  • 858 clients clicked through for further information


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