Project Description

Dogs Trust, formerly the National Canine Defence League, is an animal welfare charity and humane society in the United Kingdom which specialises in the well-being of dogs. The charity helps to rehome dogs, at any one time their centres will be caring for around 1500 dogs. As a charity, the Dogs Trust relies on donations and sponsorship to fund its activities.

Web-Clubs worked with the charity’s marketing group to create the email artwork for them and to decide on the right profile market to target for fund raising. The Email was sent to 301,000 members of the Gardeners Club.


  • Average email open rate of 11%
  • 654 clients clicked through for further information