In 2019, almost 300 billion emails were sent and received every day. This number is expected to grow to over 347 billion by 2022. Furthermore, email marketing generates an astonishing ROI, especially compared to some newer marketing channels.  These statistics prove that email marketing isn’t going anywhere soon.

As a marketer, you need to be aware that e-mail marketing can generate astounding revenues for your business if it reaches and makes an impact on your target audience.

What does this actually mean and how is it made possible with emails? It means: you can’t send fashion-related emails to people looking for marketing case study help and expect any success, can you?  What is most important for marketers is to use the right content for the right audience in order to have successful email marketing campaigns.

Having said that, we have singled out 8 useful tips that will help you start and run a successful email marketing campaign. Let’s start!

  1. Personalise your emails

Are you aware of the fact that personalised emails can actually improve your click-through rates by 14% and conversion rates by 10%? Research studies suggest that personalised emails generate nearly 58% of the entire revenue. This proves that personalised emails are more than worth your effort and time.

  • Craft an attractive subject line

The subject line is what leaves that first impression on your target audience. A good subject line can surely lead to quality conversions, while a bad one can ruin your reputation and overall effort in a matter of seconds. Reports have shown that a good quality personalised subject lines are 26% more likely to be opened by your target audience.

  • Write clear e-mails

People love to read interesting emails that provide value, and that’s a fact. But, there’s almost no point to your creativity if your target clients are not able to understand the context of your e-mails. That’s why it is crucial to make your emails as clear as possible from the very beginning.

The catchy part can be present in the second half of your emails. But first, you should try to make your emails as descriptive as possible. Find good writing websites that can help you achieve the best clarity and writing quality. If you’re not sure where to start, cooperating with these experts will help you save time and money on your email marketing campaigns.

  • Write in the second person

You need to keep in mind that your target clients may be busy people. You need to make your emails worth their time and attention. Therefore, using the second person addressing style in your emails is by far the best way to do it. The second person is what makes your emails sound personal and unique. The second person’s voice makes your readers believe that the sender of the email isn’t a robot but a human just like you and me.

Use the words ”you” and ”your” as often as you can in your email marketing campaigns. Most of your emails in such campaigns would highlight a product or convince a person to choose your services. No matter what your goal is, writing in the second person will make the task so much easier for you.

  • Use catchy call-to-action phrases

A compelling subject line is what convinces your readers to open the e-mail. Writing in the second person motivates them to read the e-mail entirely. Now, it’s time you get your clients to click; and that is when you need to use a precise a unique call-to-action phrase. Ordinary CTAs usually include thoughtful placements and bright colors. However, the best ones use actionable and precise sentences to attract the attention of your target audience.

Action-oriented texts can be used to draw in your readers in as well. While doing that, try to skip boring words like enter, submit, etc. You need to make sure your call-to-action buttons are large and legible. It would be even better if you would be able to create a sense of urgency through your call-to-action, to urge your clients to click immediately.

  • Keep your e-mails short and precise

Always keep in mind that your target clients may not have the time to read long and boring emails. They could easily skip the entire email in that case and if that happens, your e-mail marketing efforts will vanish in seconds. Therefore, you must keep your e-mails as short and precise as possible.

To make things clear, a long e-mail is a sign that the sender had a lot of spare time. You don’t want your target audience to think that about you, right? Shorter e-mails make it clear to your readers regarding what is being asked of them and what action is requested. Write your email first and then read it out and exclude the unnecessary information.

  • Highlight your benefits first

No matter if you are making an offer or asking your clients to choose your services, make sure you present the benefits first. It is almost certain your clients will not be in the mood for reading the features of your company right at the beginning. They would surely want to know about the plus sides of choosing your services. Thus, you must try to depict a realistic picture of your product rather than bragging with the USPs.

  • Don’t exaggerate things

Never go over the top with your emails. Why? Well, because that may easily divert your potential clients away.

Your target audience may end up thinking of your e-mail as spam if you mention exaggerated things that are obviously false. For example, if you plan to offer 30% discounts on your products, mention that instead of typing ‘up to 50% off’ in your emails. In that way, your clients will understand that you are aiming for true facts.

You can use marketing tricks and strategies that appeal to consumer behavior, but you always need to stay truthful and authentic. Not doing so can cause damages to your brand and will definitely not be worth it in the long run.


It is important to mention once again that creating an e-mail marketing campaign is not as easy as it may seem at first. They require a lot of analysis and attention especially during their creation.

Having that said, we hope this article will help you understand some of the most important tips that will help you create a good quality e-mail marketing campaign.

From guest contributor, Daniela McVicker who is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She contributes to Essayguard and other websites where she shares her experience and helps marketers make their names in the online world.