With so many marketing channels and tools to choose from in the market, you’re probably wondering how you can grow your e-commerce business significantly.
So, if you’re still struggling to pick up the best e-commerce marketing strategies that will help drive traffic, conversions, and sales, you’ve come to the right place.
In this post, we’ll discuss e-commerce marketing tips that will help you create and develop a winning strategy that can help your online store generate conversion and sales.
Reduce cart abandonment
You’ll always be losing out money each time a user abandons their cart without buying anything. In fact, according to data by Baymard Institute, a whopping 69.23% of shopping carts are left abandoned.
One effective yet simple e-commerce marketing tactic that decreases the frequency of abandoned carts is building an email recovery campaign. That will help convince visitors to return and complete their purchase.
Take advantage of content marketing
If you make an e-commerce website, you also need to consider the prospect of blogging regularly to form meaningful connections with your prospects, as well as rank better on search engines.
When you’re crafting your content, consider actively featuring your online store. There are also a lot of ways that you can take advantage of content marketing aside from blogging:
- Create a podcast to feature your expertise and to create a stronger community.
- Write a guest post on other websites relevant to your industry to generate awareness, earn backlinks, and improve your SEO.
- Craft long-form content and guides so that customers can use your products more effectively.
Personalise the experience
If users feel that you’re helping them out choose the perfect product, then you’ll certainly rise above the competition.
You can do this by personalising your emails or your website, recommend products to users based on their previous purchases, or provide them with a personalised quiz.
That is a fantastic way to connect with your customers. You can take them to a unique buying journey specifically tailored to their taste and styles.
Show your human side
Ensure that people get to see the faces behind your brand. You can create videos on how your products are made, as well as testimonials from your loyal customers.
Take the time to respond to comments, tweets, and reviews. Writing longer and more thought-out replies will show people that you care and that people behind your brand are working hard to deliver the best customer experience possible.
According to Statista, more than half of online shopping will come from mobile devices by 2021.
Optimising your store specifically for mobile, means more than just having a mobile-friendly design. It means that you’re designing your site with mobile as your priority.
Showcase customer feedback and trust signals
Having legions of happy, satisfied customers who endorse your brand is considered to be influential.
So, make sure that you display gushing reviews and testimonials from your most loyal customers. Similarly, trust signals can also be an excellent way to boost online sales.
If your business has any of these professional accreditation’s, place these trust signals on the front or centre of your site. That way, your prospective customers know about it.
Display your accepted payment methods
You can place logos on the kind of credit cards and online payment your site accepts. This helps build your shoppers’ trust, making them feel more secure in entering their payment information.
Adding security seals increases that trust as well. When they recognise a security logo that they’re familiar with, they would feel more at ease, knowing that their information is in good hands.
Create a loyalty program
Focusing on customer retention is also a great way to boost online sales.
One way to reward your most loyal customers is by setting up a loyalty program that provides them an incentive each time they make a purchase.
It also keeps your brand on top of your customers’ minds by setting up automated reminders.
Set up a live chat
You can also set up a live chat to engage shoppers in your e-commerce site.
A live chat session allows you to create direct conversations with your prospective customers.
That way, you could be able to address and answer customer concerns immediately while they’re there on your site, increasing your chances of nudging them down your conversion funnel.
Advertise on social media
Social media is one of the most effective platforms that you can advertise online. But first, you need to build a solid e-commerce social media campaign.
After you have a strategy in place, you can now start advertising!
An excellent starting point is Facebook. With it, you can target a particular audience then link it to specific pages on your site.
One of the best e-commerce marketing strategies that you can utilise with Facebook advertising is building landing pages.
When it comes to figuring out the best e-commerce marketing strategy, you have to go out there, experiment, and be creative! The tips listed above will help win over your customers’ trust, prompting them to make a purchase again and again.