There are various alternatives available to you as a Web-Clubs customer.
By far the most popular option is a stand-alone email with your creative under a club brand banner.
If, however, you do not have email creative available or prefer to have a bespoke email created for you we are always happy to prepare email creative using expertise sourced from ten years of email marketing.
For examples of emails we’ve sent please see “Our Activity”.
If you prefer we can send the creative to a specific club with no banner or direct club association.
In addition to the special interest clubs we have two general “Consumer Clubs”; Club Offer and NET Offers.
This option for non-club specific areas and has proved very popular with financial and media communications companies .
In addition to the special interest targeting by club, emails can be targeted by geography, gender, age or a combination thereof.
For a demographic breakdown of our members please see our datacard.
Whatever option fits best with your e-marketing requirements, all emails can be personalised for each individual recipient in a format of your choosing.
All emails created by Web-Clubs conform to industry standards and best practices (please see technical specification for more information).
Pricing
Most of the work we undertake we do on a CPM basis (Cost per thousand emails sent). We are always happy to work with you in finding a model to suit your budgetary requirements.
One option that has proved useful in the current climate is a hybrid CPM/CPA arrangement. This enables you to reduce your expose and share the risk. You pay a reduced cost per thousand plus a cost for every action achieved (be it a registration, a sale or a subscription).
For more information on any of the above please email david.white@web-clubs.co.uk.
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